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Google Represents 57.5% Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
89% Of Shoppers Like To Read Reviews On Their Mobile Devices
Be it via an app or a mobile browser, people today choose to read reviews on their mobile phones.
Source: Statista
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about very first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
95% Of Unhappy Customers Will Return To A Company If A Business Makes An Effort To Resolve Problems Quickly And Effectively
Customers do not expect you to be perfect. They do anticipate you to fix things when they go wrong. If there's absolutely nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses really utilize them.
Although we now know why consumer reviews are so powerful, most businesses apparently do not.
Source: LsaInsider
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can likewise influence our purchasing preferences.
According to social reviews stats, Facebook impacts the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are likely to trust a local business.
Source: RevLocal
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Business
This stat is one of numerous that illustrate the importance of online scores. Now that news of customer fulfillment travels this quick, keeping your consumers pleased is more vital than ever.
57 percent of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked just for services with an ideal five star score.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra
77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that companies need to be constantly asking for reviews.
Source: Statuslabs
Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent
User review stats show the purchase probability for an item with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.
Source: Statista