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Software Reviews Impact Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Half Of All Millennial's "Always" Check Out Online Reviews For Businesses
More youthful people understand the value of being informed. User-generated content has an unassailable impact on customers.
If businesses think of the power of consumer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
These online review statistics reveal the basic appeal of a site can only presume when it pertains to trust.
Source: Review Trackers
49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of consumers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
89% Of Customers Choose To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile web browser, most people choose to read reviews on their mobile devices.
Source: Statista
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Since the large bulk of customers check out reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
70% Of Consumers Prefer To Learn About A Business Through Short Articles And Reviews, Instead Of Advertisements
Ads are all well and good, however it's worth trying a different approach also. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management statistics show a business's reputation doesn't affect simply the consumers. Potential employees also take a look at scores and take a look at reviews.
Source: Deloitte
98% Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site
Typically, 142 million customers visit Yelp each month. This is as good a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics show that 63% of client reviews remain without a response. That's regrettable, due to the fact that those businesses are losing customers that way.
Source: Review Trackers
The Typical Review Word Count Has Gotten 65% Shorter Since 2010
At this present time reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista