The Majority Of People Aged 25-34 Wrote Reviews

According to Statista, the younger generations are apparently the more vocal ones.

Source: Statista

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Considering that the vast bulk of consumers read reviews, you would want yours to be enticing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated material can do wonders in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

If A Business Deals With Problems Rapidly And Efficiently, 95% Of Disappointed Consumers Will Go Back To A Business

Consumers do not expect you to be perfect. They do expect you to deal with things when they go wrong. If there's absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact utilize them.

Although we now know why customer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online ratings statistics, we discovered that a company needs to have at least 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The World

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need client reviews. There's no skirting around it. Clients are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

The Average Review Length Has Actually Become 65% Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

Half Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an indisputable effect on customers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they spend at your business. They will be ready to share it if you provide them a good experience.

Source: Brightlocal