Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies actually use them.

Although we now know why customer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

Google Accounts For 57.5 Percent Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a distant second.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use A Business

This stat is one of lots of that illustrate the significance of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your customers pleased is more vital than ever.

57% of consumers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for services with an ideal five star rating.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to select one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

A Lot Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating in fact helps your overall rating.

According to consumer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Generally two thirds of businesses have excellent and good rankings. Just 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

83 Percent Of Clients Do Not Trust Advertising

The conventional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads pick to focus on consumers' recommendations online.

Source: Statuslabs

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Because the vast majority of consumers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

77% Of Consumers Would Most Likely Leave A Review If They Were Asked

More than a 35% would leave a review to advise others about their customer experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone