63.6% Of Customers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats show the general appeal of a website can just go so far.

Source: Review Trackers

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats show a business's reputation doesn't affect simply the clients. Potential employees likewise look at ratings and take a look at reviews.

Source: Deloitte

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most credible source of suggestions. Online reviews generally carry the exact same weight as guidance from friends and family.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

74% Of Local Companies Have At Least 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online rankings statistics, we found out that a business needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

A One Star Boost In Score Can Result In A 5% To 9% Increase In Business Revenue

Businesses that treat consumers honorably generally succeed, review websites help ensure of that.

Source: Statuslabs

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they have visited a supplier. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the massive effect user scores have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Consumers Choose To Find Out About A Business Through Reviews And Posts, Instead Of Ads

Ads are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies actually utilize them.

Although we now know why customer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider