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53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat clients well normally succeed, review websites help make certain of that.
Source: Statuslabs
98% Of Yelp's Visitors Bought From A Business They Discovered On The Website
Normally, 142 million customers visit Yelp each month. This is as great a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a brand-new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.
With the help of other customers, you manage to pick a model that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
83 Percent Of Clients Do Not Trust Advertising
The traditional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements pick to pay attention to customers' recommendations online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a doctor or a legal representative.
Young people (age 18-35) are a lot more likely to work with an expert based on online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business
Because the vast majority of consumers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
American Buyers View "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals check out reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of US clients.
Source: Statista
Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, purchasing choices are made quickly.
Online reviews are clearly persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone