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83% Of Consumers Do Not Rely On Advertising
The standard channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements choose to pay attention to clients' recommendations online.
Source: Statuslabs
70% Of Customers Prefer To Discover A Business By Means Of Reviews And Articles, Instead Of Ads
Advertisements are all well and good, but it's worth trying a different approach too. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
30% Of Customers Feel Positive About A Business Which Answers Online Reviews
Keeping in touch with your consumers builds their trust. Even something as basic as responding to their comments and reviews can make them feel valued.
As you might expect, clients who feel this way are ready to invest more cash with a business.
Source: Statuslabs
When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor
Stats reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
US Shoppers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
When individuals check out reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA customers.
Source: Statista
Majority Of Customers Won't Use A Business If It Has Less Than A 4 Star Rating
This stat is one of lots of that show the value of online ratings. Now that news of consumer complete satisfaction travels this quick, keeping your consumers happy is more crucial than ever.
57% of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for services with a perfect five star rating.
Source: Brightlocal
Half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated material has an unassailable impact on customers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
90% Of Site Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
Reviews have a huge impact on their decision when consumers have to pick a service provider.
Source: DemandGenReport
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone