Visitors Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Purchasing choices are made rapidly.

Online reviews are certainly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to select a medical professional or a legal representative.

Younger people (age 18-35) are much more likely to work with an expert based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

49% Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'very influential'.

To show the value of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Reviews Shared On Twitter Can Help Increase Online Sales By 6.46 Percent

Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

83 Percent Of Consumers Don't Rely On Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to pay attention to consumers' suggestions online.

Source: Statuslabs

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do wonders in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44% boost.

Source: RevLocal

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position consumers' reviews as the most reliable source of recommendations. Online reviews usually bring the very same weight as guidance from friends and family.

Source: Brightlocal

60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and ranking stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

A Lot Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower score actually helps your overall rating.

According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center