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Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Many Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a unfavorable or average one.
Source: Brightlocal
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.
The share of clients, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% used online reviews to choose a medical professional or a lawyer.
Young people (age 18-35) are much more likely to work with an expert based on online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
90 Percent Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about impressions, right?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
Software Application Reviews Influence Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
91% Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics place customers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the same weight as recommendations from friends and family.
Source: Brightlocal
Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, buying choices are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
If They Were Asked, 77% Of Customers Would Definitely Leave A Review
More than a 35% would leave a review to inform others about their client encounter and 24% would probably direct their review to the company itself.
Over a 26% would be willing to post a review to assist other people with their decision making process.
Source: Podium
77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs
Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Since the large majority of customers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new automobile and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.
With the help of other customers, you quickly choose one that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You