74% Of Local Companies Have At A Minimum, 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings stats, we found out that a company needs to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

91% Of Millennials Trust Online Reviews As Much As Friends And Family

Online review statistics position consumers' reviews as the most credible source of recommendations. Online reviews usually carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83% Of All Young Customers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did leave a review. Overall, companies have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the basic popularity of a website can only go so far.

Source: Review Trackers

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads select to take note of customers' suggestions online.

Source: Statuslabs

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

When clients need to select a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social media reviews data, Facebook affects over half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are likely to rely on a local business.

Source: RevLocal

Users Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

89% Of Shoppers Want To Read Reviews Using Their Cell Phones

Be it through an app or a mobile browser, consumers prefer to read reviews on their mobile phones.

Source: Statista

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Generally, 142 million customers go to Yelp every month. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.

Source: RevLocal

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a clear view of how the business is actually doing. Do not depend on that statistic alone.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an unassailable impact on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use An Organisation

This stat is among numerous that show the value of online ratings. Now that news of client fulfillment travels this fast, keeping your customers delighted is more vital than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with a best five star rating.

Source: Brightlocal

Google Represents 57.5% Of All Reviews World-wide

Google remains in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers