Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies in fact use them.

Although we now understand why client reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get an idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Utilize An Organisation

This stat is one of lots of that highlight the significance of online ratings. Now that news of client fulfillment travels this quick, keeping your consumers delighted is more crucial than ever.

57 percent of customers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for organizations with a perfect five star ranking.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews All Over The World

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing preferences.

According to social media reviews data, Facebook affects more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats show the basic popularity of a website can just go so far when it pertains to trust.

Source: Review Trackers

83 Percent Of Consumers Do Not Trust Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to take note of clients' recommendations online.

Source: Statuslabs

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Data reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your customers creates trust. Even something as simple as reacting to their remarks and reviews can make them feel appreciated.

As you might expect, clients who feel this way are more willing to spend more money with a company.

Source: Statuslabs

53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of client reviews remain without a reaction. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how enticing your marketing is, you still require customer reviews. There's no other way around it. Clients are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

83% Of All Younger People Were Asked To Post A Review Recently

Of those asked, 80% of consumers did post a review. Overall, businesses have actually asked 66% of all clients to post a review on their company.

Source: Brightlocal

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

15% Of Users Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15 percent of potential consumers will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made rapidly.

Online reviews are certainly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal