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89% Of Customers Choose To Read Reviews On Their Smart Devices
Be it through an app or a mobile internet browser, people today choose to read reviews on their cell phones.
Source: Statista
88% Of Executives Consider Reputation Risk As A Top Business Concern
Reputation management stats suggest a business's reputation doesn't affect just the consumers. Potential employees likewise look at rankings and read reviews.
Source: Deloitte
77% Of Customers Don't Trust Reviews That Are Older Than Three Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a brand-new car and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other customers, you manage to select one that works for you. That's how favorable reviews transform customers into clients.
Source: Consumer Affairs
70% Of Consumers Choose To Find Out About A Business By Means Of Articles And Reviews, Instead Of Ads
Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are by far the best way to discover the truth about a service or product.
Source: Statuslabs
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats show the purchase likelihood for a product with 5 reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to choose a doctor or a lawyer.
Younger people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Just 19% of millennials will think about employing an attorney without any.
Source: Thomson Reuters
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the basic appeal of a website can just go so far.
Source: Review Trackers
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies really make use of them.
Although we now know why consumer reviews are so effective, most businesses obviously do not.
Source: LsaInsider
Customers Might Invest 31% More With A Business That Has Excellent Reviews
Focus on this fact. The more detailed other users explain your product or service, the more money you can charge and consumer review statistics reveal to us exactly how much more.
Source: Martech Zone
72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews
Regardless of how alluring your marketing is, you still need customer reviews. There's no other way around it. Clients are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Only 6% Of Consumers Don't Trust Customer Reviews At All
According to consumer review statistics, a tremendous 19 percent of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated material has an indisputable impact on consumers.
If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal