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53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
Google Represents 57.5% Of All Reviews Worldwide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Shared On Twitter Can Grow Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some negative reviews.
Source: Capterra
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our buying preferences.
According to social reviews statistics, Facebook affects more than half of users' purchase choices.
Facebook reviews stats reveal that 4 out of five users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Site
Typically, 142 million customers go to Yelp every month. If you have not claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
77% Of Clients Don't Trust Reviews That Are Older Than Three Months
Clients don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
89% Of Clients Like To Read Reviews Using Their Smartphones
Be it via an app or a mobile web browser, everyday people choose to read reviews on their smart phones.
Source: Statista
Over Half Of Individuals Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Expert Services
Over half of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to pick a doctor or a legal representative.
Young people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Only 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'very often'.
Source: Trust You
91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most reliable source of suggestions. Online reviews typically carry the very same weight as guidance from family and friends.
Source: Brightlocal
70% Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the very best method to discover the truth about a service or product.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista