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95% Of Unsatisfied Customers Will Go Back To A Business If A Company Deals With Issues Rapidly And Efficiently
Customers do not anticipate you to be perfect. They do anticipate you to deal with things when they go wrong. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star rating is the first thing customers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.
Source: Review Trackers
A Lone Business Review Can Lift Its Conversions By 10%
Online review statistics reveal user-generated material can do wonders in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44 percent increase.
Source: RevLocal
Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses
Because the huge majority of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also affect our buying preferences.
According to social media reviews data, Facebook affects the majority of users' purchase choices.
Facebook reviews stats reveal that four out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
Software Reviews Influence Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
72% Of Clients Will Not Take Action Unless They Read Some Reviews
Irrespective of how tempting your marketing is, you still require customer reviews. There's no other way around it. Customers are still happy to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a unfavorable or average one.
Source: Brightlocal
73% Of Consumers Think Client Reviews Are More Important Than Star And Number Ratings
Online review data make it clear people aren't satisfied with ratings alone.
Client reviews make the stats appear more authentic which is what the prospective customers are searching for. Almost a third of customers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To show the significance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are also going to accept slower shipping times for such items.
Source: Turntonetworks
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs