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77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
91% Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats position clients' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as guidance from family and friends.
Source: Brightlocal
Favorable Reviews Encourage 68% Of Consumers To Use A Local Business
Considering that the huge majority of customers check out reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users choose to get things done much faster. Therefore, purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Online Product Reviews About An Item Can Improve Its Conversion Rate By An Unprecedented 270%
User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
Many Popular Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score in fact helps your overall rating.
According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Since They Desire To Acquire A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Go To Review Sites.
Review sites are locations that customers go to get the facts about a business, product or service . Users come because they have actually currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
60% Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With males being twice as likely to be influenced than ladies.
Reviews and rating stats reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically 2 out of 3 companies have outstanding and awesome scores. Only 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal