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67% Of Consumers Say Reviews Are A "Very Important" Factor When Picking A Service Provider
When clients have to select a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review statistics put customers' reviews as the most reliable source of suggestions. Online reviews normally bring the same weight as recommendations from family and friends.
Source: Brightlocal
A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Profits
Businesses that treat consumers honorably usually flourish, review sites help ensure of that.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83 Percent Of Customers Do Not Trust Advertising
The traditional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads pick to pay attention to consumers' suggestions online.
Source: Statuslabs
If A Business Takes Care Of Issues Quickly And Effectively, 95% Of Unhappy Customers Will Go Back To A Business
Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
The Typical Review Length Has Become 65% Much Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and rating statistics show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
More Than Half Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Rating
This stat is one of numerous that highlight the significance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your customers pleased is more vital than ever.
57% of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for companies with a best five star rating.
Source: Brightlocal