Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US buyers consider reviews as 'very influential'.

To highlight the value of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new automobile and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you manage to choose a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

The Majority Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating actually helps your overall rating.

According to client rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

Just 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to customer review statistics, a tremendous 19% of customers always rely on online reviews and never a buy without reading reviews initially.

Source: Statista

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

Reviews have a huge effect on their decision when clients have to pick a service provider.

Source: DemandGenReport

Because They Desire To Purchase An Item Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82% Of Customers Visit Review Sites.

Users come since they have actually already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score statistics reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

70 Percent Of Consumers Choose To Find Out About A Business Via Reviews And Posts, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also influence our purchasing decisions.

According to social media reviews stats, Facebook affects the majority of users' purchase choices.

Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

86 Percent Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall 2 out of 3 companies have good and exceptional scores. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact make use of them.

Although we now know why customer reviews are so effective, most businesses apparently do not.

Source: LsaInsider