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70% Of Customers Prefer To Discover A Business By Means Of Posts And Reviews, Rather Than Advertisements
Ads are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'always' or 'really frequently'.
Source: Trust You
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, people devote more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses
Because the large bulk of customers read reviews, you'd want yours to be appealing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Many Best-selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking in fact helps your overall score.
According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83% Of All Younger Consumers Were Asked To Leave A Review Recently
Of those asked, 80% of customers did post a review. In general, businesses have asked 66% of all customers to leave a review on their business.
Source: Brightlocal
Customers Could Spend 31% More With A Business That Has Excellent Reviews
Take note of this statistic. The better other users explain your product or service, the more money you can charge and customer review stats reveal to us precisely just how much more.
Source: Martech Zone
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.
The share of clients, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal
90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals say about first impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
The Majority Of Clients Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our buying decisions.
According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics expose that four out of five users are most likely to rely on a local business.
Source: RevLocal
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats show user-generated content can do wonders in regards to conversions.
A single review can have a massive influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44% increase.
Source: RevLocal
53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of consumer reviews go on without a response. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers