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Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Customers
24% of US consumers consider reviews as 'incredibly influential'.
To highlight the value of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same customers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful people know the worth of being informed. User-generated content has an unassailable effect on consumers.
If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect
Data reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83 Percent Of Customers Don't Trust Advertising
The traditional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads choose to take note of clients' suggestions online.
Source: Statuslabs
83% Of All Young Buyers Were Invited To Post A Review Recently
Of those invited, 80% of consumers did leave a review. In general, businesses have asked 66% of all clients to give a review on their business.
Source: Brightlocal
More Than Half Of Individuals Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be influenced than women.
Reviews and rating statistics show people value the opinion of peers more than any other content.
Source: Collective Bias
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Taking a look at online scores statistics, we found out that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews
Irrespective of how attractive your marketing is, you still need consumer reviews. There's no way around it. Customers are still happy to hear you out, but they trust other people more.
Source: My Testimonial Engine