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Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
When consumers have to pick a solution provider, reviews have a huge effect on their decision.
Source: DemandGenReport
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies question the integrity of online reviews. However, they recognize the massive effect user scores have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
86% Of Customers Would Think About Composing A Review For A Business
Your customers are your most important resource, and it's not only because of the money they spend at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect
Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise influence our purchasing preferences.
According to social media reviews stats, Facebook impacts over half of users' purchase choices.
Facebook reviews statistics expose that 4 out of 5 users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.
With the help of other customers, you quickly decide on one that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
15 Percent Of Users Don't Trust Businesses Without Online Reviews
No trust suggests no interactions. 15% of prospective clients won't even consider working with a company they can't discover opinions about.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44% increase.
Source: RevLocal
49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews stay without a response. That's regrettable, since those companies are losing customers that way.
Source: Review Trackers
The Average Review Word Count Has Become 65% Much Shorter Since 2010
Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers