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89% Of Buyers Prefer To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile internet browser, everyday people choose to read reviews on their cell phones.
Source: Statista
15 Percent Of Consumers Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15% of potential consumers won't even consider working with a business they can't find viewpoints about.
Source: Statuslabs
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'extremely frequently'.
Source: Trust You
A Lot Of Popular Items Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews transform consumers into clients.
Source: Consumer Affairs
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user rankings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Negative Reviews Can Boost Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
70 Percent Of Customers Prefer To Find Out About A Business By Means Of Articles And Reviews, Instead Of Advertisements
Ads are all well and good, however it's worth trying a different approach as well. Reviews are by far the very best method to find the truth about a service or product.
Source: Statuslabs
90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people state about first impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review stats show the general popularity of a site can only go so far when it comes to trust.
Source: Review Trackers
77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise affect our buying preferences.
According to social media reviews data, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal