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Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new vehicle and there are several models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.
With the help of other customers, you manage to decide on one that works for you. That's how positive reviews transform customers into clients.
Source: Consumer Affairs
98% Of Yelp's Browsers Purchased From A Business They Found On The Website
Normally, 142 million consumers go to Yelp every month. If you haven't declared your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select an attorney or a medical professional.
Younger people (age 18-35) are even more inclined to hire an expert based upon online reviews. Just 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews
Keeping in touch with your clients builds their trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.
As you may anticipate, clients who feel this way are ready to invest more money with a business.
Source: Statuslabs
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management stats suggest a company's reputation does not affect simply the clients. Prospective employees also look at ratings and take a look at reviews.
Source: Deloitte
53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of consumer reviews stay without a response. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. For that reason, buying choices are made quickly.
Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and score stats reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.
Source: Statista
53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out many more reviews to get a clear view of how the business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal
70% Of Consumers Choose To Discover A Business Through Reviews And Posts, Instead Of Advertisements
Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best way to discover the truth about a service or product.
Source: Statuslabs
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
If They Were Asked, 77% Of Consumers Would Undoubtedly Give A Review
More than a 35% would submit a review to inform others about their consumer experience and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to post a review to assist other people with their choice making process.
Source: Podium
89% Of Individuals Prefer To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile web browser, people young and old choose to read reviews on their mobile devices.
Source: Statista