53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

89% Of Customers Choose To Read Reviews On Their Mobile Devices

Be it through an app or a mobile web browser, everyday people prefer to read reviews on their mobile devices.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Because the large majority of customers read reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats place customers' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as recommendations from loved ones.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of customers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

60% Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and rating stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

98% Of Yelp's Visitors Bought From A Business They Discovered On The Website

Usually, 142 million customers visit Yelp each month. If you haven't claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they read reviews 'always' or 'very often'.

Source: Trust You

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read consumer reviews, concur that it increases their buying confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15 Percent Of Users Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of potential customers will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

83% Of All Younger Buyers Were Invited To Submit A Review Recently

Of those invited, 80% of clients did post a review. In general, businesses have asked 66% of all customers to post a review on their business.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

90% Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

73 Percent Of Customers Think Client Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Written reviews make the stats appear more genuine which is what the prospective clients are looking for. Nearly a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

Consumers Could Invest 31% More With A Business That Has Excellent Reviews

Take notice of this fact. The better other users explain your product or service, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone