82% Of Customers Check Out Review Sites Since They Want To Purchase An Item Or A Service And Want To Get The Truth About Business Product Or Services.

Users come due to the fact that they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit.

Source: RevLocal

Over Half Of Customers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are reportedly the more opinionated ones.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other people, you manage to choose a model that works for you. That's how favorable reviews convert consumers into customers.

Source: Consumer Affairs

US Buyers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When people check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA customers.

Source: Statista

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

95% Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

89% Of Clients Choose To Read Reviews Using Their Smart Devices

Be it through an app or a mobile internet browser, people choose to read reviews on their mobile phones.

Source: Statista

Positive Reviews Motivate 68 Percent Of Customers To Use A Local Business

Given that the huge majority of customers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

70% Of Customers Prefer To Discover A Business Via Reviews And Posts, Rather Than Advertisements

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are by far the best way to discover the truth about a product or service.

Source: Statuslabs

74 Percent Of Regional Companies Have At A Minimum, One Google Review

A single review is far from enough to improve your site's SERP ranking.

Taking a look at online scores stats, we discovered that a company needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal