Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'always' or 'very often'.

Source: Trust You

15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of possible consumers won't even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

89% Of Shoppers Want To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, customers choose to read reviews on their smart phones.

Source: Statista

60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and score data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

72 Percent Of Consumers Won't Take Action Before They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need customer reviews. There's no way around it. Consumers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your customers establishes trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are going to invest more cash with a company.

Source: Statuslabs

88% Of Executives Judge Reputation Risk As A Top Business Problem

Reputation management statistics indicate a company's reputation doesn't affect simply the customers. Prospective team members also look at ratings and take a look at reviews.

Source: Deloitte

Customers Could Spend 31 Percent More With A Business That Has Great Reviews

Take notice of this fact. The better other users explain your product and services, the more money you can charge and customer review stats reveal to us precisely how much more.

Source: Martech Zone

More Than Half Of Customers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

73% Of Customers Believe Written Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the prospective consumers are trying to find. Almost a 3rd of consumers state written reviews are the only feature that makes them think the websites' reviews are pertinent and beneficial.

Source: Fan and Fuel

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista