Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements choose to take notice of consumers' recommendations online.

Source: Statuslabs

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats suggest a business's reputation does not impact just the clients. Prospective employees likewise take a look at ratings and read reviews.

Source: Deloitte

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses ought to be constantly asking for reviews.

Source: Statuslabs

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and ranking stats show people value the opinion of peers more than any other material.

Source: Collective Bias

Majority Of Consumers Won't Use A Company If It Has Less Than A 4 Star Score

This stat is among lots of that illustrate the significance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57 percent of consumers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for services with an ideal five star ranking.

Source: Brightlocal

91% Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats put consumers' reviews as the most credible source of suggestions. Online reviews generally bring the very same weight as advice from family and friends.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra

83% Of All Younger Shoppers Were Asked To Leave A Review Recently

Of those asked, 80% of customers did leave a review. Overall, businesses have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing consumers see. Still, users take notice of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

82 Percent Of Consumers Check Out Review Websites Because They Wish To Purchase A Service Or A Product And Want To Get The Truth About Business Products And Services.

Users come since they have currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a negative or average one.

Source: Brightlocal

A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat consumers fairly typically prosper, review sites help ensure of that.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz