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95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Typically two thirds of companies have excellent and good scores. Only 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews normally carry the same weight as guidance from loved ones.
Source: Brightlocal
If A Business Takes Care Of Problems Quickly And Effectively, 95% Of Dissatisfied Clients Will Go Back To A Business
Clients don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is absolutely nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
77% Of Clients Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Google Accounts For 57.5 Percent Of All Reviews Across The Globe
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a legal representative or a medical professional.
Young people (age 18-35) are even more likely to work with an expert based upon online reviews. Only 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use A Company
This stat is among lots of that highlight the significance of online rankings. Now that news of consumer fulfillment travels this fast, keeping your clients happy is more crucial than ever.
57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Additionally, 11% looked only for businesses with a perfect five star rating.
Source: Brightlocal
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies really utilize them.
Although we now understand why client reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website
Typically, 142 million consumers visit Yelp each month. This is as excellent a time as any if you have not declared your complimentary Yelp business page.
Source: RevLocal
72% Of Consumers Won't Take Action Before They Read Some Reviews
Regardless of how enticing your marketing is, you still require consumer reviews. There's no way around it. Consumers are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
Reviews Shared On Twitter Can Boost Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of customers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal