54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users focus on other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

73% Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more genuine which is what the prospective consumers are looking for. Nearly a third of customers state composed reviews are the only feature that makes them believe the websites' reviews are beneficial and pertinent.

Source: Fan and Fuel

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an unassailable influence on customers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Globally

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online ratings statistics, we learnt that a business needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If They Were Asked, 77% Of Clients Would Certainly Give A Review

More than a 35% would leave a review to inform others about their client encounter and 24% would certainly direct their review to the company itself.

Over a 26% would want to post a review to help other people with their choice making process.

Source: Podium

95% Of Unsatisfied Customers Will Return To A Company If A Business Deals With Problems Rapidly And Effectively

Clients don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our buying decisions.

According to social reviews stats, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are most likely to rely on a local business.

Source: RevLocal

61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Generally two thirds of companies have great and awesome rankings. Only 5% of companies have a rating below three stars.

Source: Brightlocal

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for a product with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center