The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

Presently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat customers well normally flourish, review websites help make certain of that.

Source: Statuslabs

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get an idea of how the business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'extremely influential'.

To show the significance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually use them.

Although we now understand why consumer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an unassailable influence on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

89% Of Customers Browse A Companies Feedback To Reviews

Not only do a lot of customers check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

98 Percent Of Yelp's Visitors Bought From A Business They Found On The Website

Usually, 142 million consumers go to Yelp every month. This is as good a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

73% Of Customers Believe Client Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Client reviews make the statistics appear more authentic which is what the potential consumers are searching for. Practically a third of consumers state composed reviews are the only function that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing preferences.

According to social media reviews data, Facebook affects over half of users' purchase decisions.

Facebook reviews stats expose that four out of 5 users are more likely to trust a local business if it has positive reviews.

Source: RevLocal