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70% Of Customers Prefer To Learn About A Business Through Articles And Reviews, Instead Of Ads
Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of clients, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
American Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
When people check out reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA clients.
Source: Statista
Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact use them.
Although we now know why client reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider
Visitors Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made quickly.
Online reviews are clearly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
15% Of People Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of prospective clients won't even consider working with a business they can't discover opinions about.
Source: Statuslabs
Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Considering that the huge majority of customers read reviews, you'd want yours to be enticing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
73% Of Consumers Think Written Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear people aren't satisfied with ratings alone.
Customer reviews make the statistics appear more authentic which is what the would-be consumers are looking for. Nearly a third of consumers state composed reviews are the only function that makes them believe the sites' reviews are beneficial and appropriate.
Source: Fan and Fuel
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US buyers consider reviews as 'very influential'.
To show the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those very same customers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
53 Percent Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's consumers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Only 6 Percent Of Customers Don't Rely On Customer Reviews At All
According to consumer review stats, a tremendous 19% of consumers always trust online reviews and never a make a purchase without reading reviews.
Source: Statista
77% Of Clients Would Definitely Give A Review If They Were Asked
More than a 35% would leave a review to notify others about their customer encounter and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to post a review to help other individuals with their choice making process.
Source: Podium
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too
We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers expect to see some negative reviews.
Source: Capterra
The Average Review Word Count Has Become 65% Much Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review stats put clients' reviews as the most reliable source of recommendations. Online reviews typically carry the very same weight as recommendations from family and friends.
Source: Brightlocal
Clients Might Invest 31 Percent More With A Business That Has Excellent Reviews
Focus on this statistic. The more detailed other users explain your product or service, the more money you can charge and customer review stats show us precisely how much more.
Source: Martech Zone