Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'extremely influential'.

To show the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's consumers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our buying preferences.

According to social reviews data, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

If A Business Takes Care Of Problems Rapidly And Efficiently, 95% Of Unhappy Customers Will Go Back To A Company

Customers do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

77% Of Consumers Would Likely Leave A Review If They Were Asked

More than a 35% would post a review to inform others about their customer experience and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to leave a review to help other people with their decision making process.

Source: Podium

83% Of All Younger Clients Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did post a review. Overall, businesses have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses actually utilize them.

Although we now know why customer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

Reviews Posted On Twitter Can Improve Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews

Keeping in touch with your consumers develops trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra