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More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Customers Could Invest 31 Percent More With A Business That Has Terrific Reviews
Take notice of this statistic. The more detailed other users explain your product or service, the more money you can charge and consumer review statistics reveal to us precisely just how much more.
Source: Martech Zone
The Average Review Word Count Has Become 65% Much Shorter Since 2010
Recently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
Just 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a remarkably low number of companies actually use them.
Although we now know why consumer reviews are so effective, most businesses obviously don't.
Source: LsaInsider
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social network which can likewise affect our buying decisions.
According to social reviews statistics, Facebook affects the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics expose that four out of five users are likely to rely on a local business.
Source: RevLocal
67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Picking A Service Provider
Reviews have a huge impact on their decision when consumers have to pick a service provider.
Source: DemandGenReport
USA Consumers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
When people check out reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful individuals understand the worth of being informed. User-generated content has an unassailable effect on customers.
If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
15% Of Customers Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of potential consumers won't even consider doing business with a company they can't find opinions about.
Source: Statuslabs
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how business is in fact doing. Don't depend on that figure alone.
Source: Brightlocal
89% Of Clients Browse A Companies Reactions To Reviews
Not only do many consumers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.
Source: Capterra
89% Of Individuals Like To Read Reviews On Their Cell Phones
Be it via an app or a mobile internet browser, everyday people prefer to read reviews on their mobile devices.
Source: Statista
70% Of Consumers Choose To Find Out About A Business Through Reviews And Short Articles, Instead Of Advertisements
Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.
Source: Statuslabs
95% Of Unhappy Customers Will Go Back To A Company If A Business Deals With Problems Rapidly And Effectively
Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there is absolutely nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista