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86% Of Consumers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they invest at your business. If you provide an excellent experience, they will want to share it.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do miracles in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% increase.
Source: RevLocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our buying decisions.
According to social media reviews statistics, Facebook impacts the majority of users' purchase decisions.
Facebook reviews stats reveal that four out of five users are most likely to rely on a local business if it has positive reviews.
Source: RevLocal
63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats show the general popularity of a website can only go so far.
Source: Review Trackers
74 Percent Of Local Companies Have At Least One Google Review
One review is far from enough to enhance your website's SERP ranking.
Looking at online scores data, we discovered that a company needs to have an average of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
83 Percent Of Customers Do Not Trust Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust ads choose to focus on clients' recommendations online.
Source: Statuslabs
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US shoppers consider reviews as 'exceptionally influential'.
To highlight the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those same clients are also going to accept slower shipping times for such products.
Source: Turntonetworks
95% Of Unhappy Clients Will Return To A Business If A Business Makes An Effort To Fix Issues Rapidly And Efficiently
Consumers do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out many more reviews to get an idea of how business is really doing. Do not depend upon that figure alone.
Source: Brightlocal