54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

72% Of Consumers Will Not Take Action Before They Read Some Reviews

Irrespective of how captivating your marketing is, you still require customer reviews. There's no skirting around it. Consumers are still happy to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Looking at online ratings statistics, we learnt that a business needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

Clients Could Spend 31% More With A Business That Has Excellent Reviews

Pay attention to this statistic. The more detailed other users describe your services or product, the more money you can charge and customer review stats reveal to us precisely how much more.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Earnings

Businesses that treat clients fairly typically flourish, review websites help make sure of that.

Source: Statuslabs

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

The Majority Of Popular Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking really helps your overall rating.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read client reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Just 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to consumer review data, a whopping 19 percent of customers constantly trust online reviews and never ever a purchase without checking out reviews first.

Source: Statista

Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new automobile and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall two thirds of businesses have excellent and awesome ratings. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal