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US Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
When people read reviews, they focus on various aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American clients.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To show the value of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still need consumer reviews. There is no skirting around it. Clients are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are basically ads.
Source: Martech Zone
Due To The Fact That They Want To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.
Users come due to the fact that they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
74% Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from adequate to improve your website's SERP ranking.
Taking a look at online scores stats, we learnt that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to pick a lawyer or a medical professional.
Young people (age 18-35) are much more inclined to employ an expert based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies
More youthful people understand the value of being informed. User-generated material has an indisputable impact on customers.
They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the enormous effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
83% Of Customers Do Not Trust Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to focus on clients' suggestions online.
Source: Statuslabs
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra