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88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.
The share of consumers, who take note of the number of reviews is presently at 46 percent.
Source: Brightlocal
Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
More Than Half Of Customers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
Google Accounts For 57.5% Of All Reviews Across The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Generally two thirds of companies have great and outstanding rankings. Only 5% of businesses have a rating below 3 stars.
Source: Brightlocal
67% Of Customers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
When customers need to choose a solution provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
88% Of Executives View Reputation Risk As A Top Business Problem
Reputation management stats suggest a company's reputation doesn't affect just the clients. Potential employees likewise look at ratings and read reviews.
Source: Deloitte
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies actually utilize them.
Although we now understand why client reviews are so powerful, most businesses obviously do not.
Source: LsaInsider
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Only 6% Of Customers Don't Rely On Customer Reviews At All
According to client review statistics, a whopping 19 percent of customers constantly rely on online reviews and never a buy without checking out reviews first.
Source: Statista
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'extremely influential'.
To show the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those very same customers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Given that the huge majority of customers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal