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Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Many Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
95% Of Unsatisfied Consumers Will Return To A Company If A Company Takes Care Of Problems Quickly And Efficiently
Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there is absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review stats reveal user-generated content can do miracles in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.
Reviews and score data reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
61 Percent Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Typically two thirds of businesses have excellent and outstanding rankings. Only 5% of companies have a rating below three stars.
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the enormous impact user ratings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat consumers well normally succeed, review websites help make certain of that.
Source: Statuslabs
83 Percent Of Consumers Do Not Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust advertisements choose to focus on customers' suggestions online.
Source: Statuslabs
Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. For that reason, purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
70 Percent Of Customers Prefer To Find Out About A Business By Means Of Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the very best way to discover the truth about a product or service.
Source: Statuslabs
53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats show that 63% of customer reviews remain without a reaction. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Website
Generally, 142 million consumers check out Yelp monthly. If you have not claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal