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95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'constantly' or 'really often'.
Source: Trust You
Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
77% Of Consumers Would Definitely Leave A Review If They Were Asked
More than a 35% would submit a review to notify others about their customer encounter and 24% would likely direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other individuals with their decision making process.
Source: Podium
53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews
Online review statistics reveal that 63% of consumer reviews remain without a reply. That's too bad, because those businesses are losing consumers that way.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other customers, you manage to pick a model that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
If A Company Manages To Fix Problems Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Company
Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
The Majority Of Individuals Aged 25-34 Submitted Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra
74% Of Regional Companies Have At Least One Google Review
One review is far from adequate to improve your website's SERP ranking.
Taking a look at online scores data, we discovered that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as suggestions from friends and family.
Source: Brightlocal
98% Of Yelp's Browsers Purchased From A Business They Found On The Site
Normally, 142 million consumers visit Yelp each month. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
89% Of Shoppers Choose To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile browser, folks prefer to read reviews on their cell phones.
Source: Statista
30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews
Keeping in touch with your customers establishes trust. Even something like responding to their reviews and remarks can make them feel appreciated.
As you might expect, customers who feel this way are ready to spend more money with a business.
Source: Statuslabs
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who focus on the number of reviews is currently at 46 percent.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz