Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Because the huge bulk of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the massive impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of clients, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general popularity of a site can only go so far.

Source: Review Trackers

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics show user-generated content can do wonders in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% increase.

Source: RevLocal

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

83% Of All Young Clients Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did give a review. In general, businesses have asked 66% of all clients to post a review on their company.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management statistics show a company's reputation does not impact simply the customers. Prospective employees also look at rankings and take a look at reviews.

Source: Deloitte

Due To The Fact That They Desire To Buy A Service Or An Item And Desire To Get The Facts About The Businesses Products And Services, 82% Of Customers Go To Review Sites.

Users come because they have already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

98% Of Yelp's Browsers Bought From A Business They Found On The Website

Generally, 142 million consumers check out Yelp every month. If you have not claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Just 6% Of Customers Don't Trust Customer Reviews At All

According to client review data, a massive 19% of consumers always trust online reviews and never ever a purchase without reading reviews initially.

Source: Statista