64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have a huge impact on their decision when customers have to choose a solution provider.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing consumers see. Still, users take notice of other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

83% Of All Younger Clients Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did post a review. Overall, businesses have actually asked 66% of all clients to submit a review on their business.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic popularity of a site can only go so far.

Source: Review Trackers

72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews

Regardless of how attractive your marketing is, you still require consumer reviews. There's no skirting around it. Consumers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

If They Were Asked, 77% Of Consumers Would Certainly Give A Review

More than a 35% would do it to notify others about their consumer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their decision making process.

Source: Podium

89% Of Customers Read A Companies Responses To Reviews

Not only do many individuals check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

A One Star Boost In Rating Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat customers well normally succeed, review sites help ensure of that.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for an item with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

86 Percent Of Customers Would Think About Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

89% Of Consumers Want To Read Reviews Using Their Smart Devices

Be it via an app or a mobile internet browser, people today prefer to read reviews on their phones.

Source: Statista

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the vast bulk of customers read reviews, you would want yours to be enticing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Rating

This stat is one of lots of that illustrate the significance of online scores. Now that news of consumer fulfillment travels this quick, keeping your clients pleased is more important than ever.

57 percent of consumers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with a perfect five star score.

Source: Brightlocal