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91 Percent Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review statistics position consumers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the very same weight as recommendations from loved ones.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out consumer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated content can do miracles in terms of conversions.
A single review can have a massive effect on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent increase.
Source: RevLocal
Clients Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made rapidly.
Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.
Source: Martech Zone
If A Company Takes Care Of Issues Rapidly And Effectively, 95% Of Unhappy Consumers Will Go Back To A Business
Consumers do not anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Google Accounts For 57.5 Percent Of All Reviews World-wide
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
American Consumers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews
When individuals check out reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American customers.
Source: Statista
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization
The star score is the first thing customers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
70% Of Consumers Prefer To Learn About A Business By Means Of Posts And Reviews, Instead Of Advertisements
Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best method to discover the truth about a service or product.
Source: Statuslabs
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the basic appeal of a site can only go so far.
Source: Review Trackers