Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Most Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get a clear view of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews go on without a response. That's regrettable, due to the fact that those companies are losing clients that way.

Source: Review Trackers

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat consumers honorably typically flourish, review websites help make sure of that.

Source: Statuslabs

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more successful than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the basic appeal of a site can just presume when it pertains to trust.

Source: Review Trackers

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically 2 out of 3 companies have good and awesome scores. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'very influential'.

To highlight the value of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

89% Of Clients Read A Companies Feedback To Reviews

Not only do a lot of customers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews

Keeping in touch with your consumers develops trust. Even something easy like reacting to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs

49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal