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The Majority Of People Aged 25-34 Published Reviews
According to Statista, the more youthful generations are obviously the more vocal ones.
Source: Statista
74% Of Regional Companies Have At Least One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online ratings stats, we found out that a company needs to have approximately 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
Just 6% Of Customers Don't Rely On Consumer Reviews At All
According to customer review stats, a massive 19% of customers always trust online reviews and never ever a buy without reading reviews first.
Source: Statista
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star score is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US consumers.
Source: Statista
73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Ratings
Online review statistics make it clear individuals aren't satisfied with scores alone.
Customer reviews make the statistics appear more genuine which is what the prospective clients are searching for. Nearly a third of customers say composed reviews are the only feature that makes them think the sites' reviews are relevant and helpful.
Source: Fan and Fuel
91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews usually carry the same weight as suggestions from loved ones.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new vehicle and there are several models which fit your requirements. How do you select the very best one for you? Well, you read reviews.
With the help of other consumers, you manage to decide on a model that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs
61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Overall 2 out of 3 companies have excellent and awesome scores. Only 5% of businesses have a rating below 3 stars.
Source: Brightlocal
Clients Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users choose to get things done faster. Therefore, purchasing choices are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone
Over Half Of Customers Won't Use An Organisation If It Has Less Than A 4 Star Ranking
This stat is among numerous that show the significance of online ratings. Now that news of client complete satisfaction travels this fast, keeping your clients delighted is more important than ever.
57% of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked just for organizations with a perfect five star rating.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo