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30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews
Communicating with your clients creates trust. Even something easy like reacting to their comments and reviews can make them feel valued.
As you might expect, customers who feel this way are happy to invest more cash with a business.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some negative reviews.
Source: Capterra
The Average Review Length Has Actually Gotten 65% Shorter Since 2010
In recent years reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Posted On Twitter Can Improve Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Taking a look at online ratings data, we discovered that a company requires to have approximately 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out consumer reviews, agree that it increases their purchasing confidence.
Companies utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Positive Reviews Motivate 68% Of Customers To Use Local Businesses
Given that the large bulk of consumers read reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Clients Could Spend 31 Percent More With A Business That Has Terrific Reviews
Pay attention to this statistic. The better other users explain your product and services, the more money you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
The Majority Of Popular Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower rating in fact helps your overall score.
According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
70% Of Customers Prefer To Discover A Business By Means Of Posts And Reviews, Rather Than Advertisements
Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.
Source: Statuslabs