Many Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

82% Of Consumers Check Out Review Websites Since They Want To Acquire A Service Or An Item And Wish To Get The Truth About Business Product Or Services.

Review sites are locations that people go to get the truth about a business, product and services . Users come due to the fact that they have actually already formed a buying decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the basic appeal of a site can just go so far when it comes to trust.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

77% Of Consumers Would Most Likely Give A Review If They Were Asked

More than a 35% would do it to educate others about their consumer experience and 24% would likely direct their review to the company itself.

Over a 26% would be willing to leave a review to help other individuals with their decision making process.

Source: Podium

People Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our purchasing preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that four out of five users are likely to trust a local business.

Source: RevLocal

89% Of Consumers Read A Businesses Reactions To Reviews

Not only do many consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

83% Of All Young Buyers Were Invited To Leave A Review Recently

Of those invited, 80% of consumers did submit a review. In general, companies have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Buyers Prefer To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile internet browser, customers choose to read reviews on their phones.

Source: Statista

Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an indisputable impact on customers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Generally two-thirds of businesses have excellent and exceptional ratings. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients

24% of US consumers consider reviews as 'extremely influential'.

To show the significance of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks