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If They Were Asked, 77% Of Clients Would Likely Submit A Review
More than a 35% would do it to advise others about their client experience and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to leave a review to assist other individuals with their decision making process.
Source: Podium
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review stats position customers' reviews as the most reliable source of recommendations. Online reviews usually carry the exact same weight as suggestions from family and friends.
Source: Brightlocal
61% Of Local Businesses Have An Average Score Of 4 To 5 Stars
Generally 2 out of 3 companies have outstanding and good scores. Only 5% of companies have a ranking below 3 stars.
Source: Brightlocal
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Google Accounts For 57.5 Percent Of All Reviews Globally
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
A Single Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do wonders in terms of conversions.
A single review can have an enormous impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44% increase.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star rating is the first thing customers see. Still, users take note of other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
15 Percent Of Clients Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of possible customers won't even think about working with a business they can't find viewpoints about.
Source: Statuslabs
98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website
Typically, 142 million consumers go to Yelp monthly. This is as great a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
Over Half Of People Aged 25 To 34 Published Reviews
According to Statista, the younger generations are purportedly the more vocal ones.
Source: Statista
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses really utilize them.
Although we now understand why customer reviews are so effective, many businesses obviously do not.
Source: LsaInsider
Only 6% Of Customers Don't Rely On Customer Reviews At All
According to client review data, a massive 19% of customers always rely on online reviews and never ever a purchase without reading reviews initially.
Source: Statista
83 Percent Of Consumers Don't Trust Advertising
The standard channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to pay attention to clients' suggestions online.
Source: Statuslabs
A Lot Of Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a favorable experience, rather than a unfavorable or average one.
Source: Brightlocal
86% Of Customers Would Consider Writing A Review For A Business
Your consumers are your most important resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will want to share it.
Source: Brightlocal
71% Of Millennials Search Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a legal representative or a doctor.
Young people (age 18-35) are a lot more likely to hire a professional based on online reviews. Only 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
Clients Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Therefore, purchasing decisions are made quickly.
Online reviews are clearly persuasive, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone