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Clients Could Spend 31 Percent More With A Business That Has Great Reviews
Focus on this fact. The better other users describe your product and services, the more money you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.
Reviews and score stats reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Google Represents 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Most Popular Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star ratings.
According to consumer rating statistics, conversion rates start to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Given that the large majority of customers read reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a brand-new automobile and there are several models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other people, you quickly select a model that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of customers, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
Users Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Buying choices are made rapidly.
Online reviews are obviously persuasive, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews
Staying connected with your customers creates trust. Even something like responding to their remarks and reviews can make them feel appreciated.
As you might expect, customers who feel this way are going to invest more money with a business.
Source: Statuslabs
Majority Of Customers Will Not Use An Organisation If It Has Less Than A 4 Star Score
This stat is among numerous that highlight the importance of online rankings. Now that news of customer satisfaction travels this fast, keeping your customers happy is more crucial than ever.
57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
Furthermore, 11% looked only for organizations with a best five star ranking.
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
95% Of Unhappy Customers Will Go Back To A Company If A Business Manages To Resolve Problems Rapidly And Effectively
Clients don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
15 Percent Of Clients Do Not Trust Businesses With No Online Reviews
No trust implies no interactions. 15% of prospective clients won't even think about working with a business they can't discover opinions about.
Source: Statuslabs
63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review stats show the general popularity of a site can only go so far when it pertains to trust.
Source: Review Trackers