More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270 Percent

User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

73% Of Customers Believe Consumer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with scores alone.

Consumer reviews make the stats appear more genuine which is what the prospective customers are looking for. Practically a third of customers say written reviews are the only function that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and score stats reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing decisions are made quickly.

Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Customers Might Invest 31% More With A Business That Has Great Reviews

Take notice of this statistic. The better other users explain your product and services, the more money you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

Google Represents 57.5% Of All Reviews All Over The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Due To The Fact That They Desire To Purchase An Item Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Check Out Review Websites.

Review sites are places that people go to get the truth about a product, service or business . Because they have actually currently formed a buying decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal