Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our purchasing decisions.

According to social reviews statistics, Facebook affects the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business.

Source: RevLocal

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Income

Businesses that treat consumers honorably usually prosper, review websites help ensure of that.

Source: Statuslabs

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally 2 out of 3 businesses have great and outstanding scores. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

83% Of All Young Shoppers Were Asked To Submit A Review Recently

Of those asked, 80% of clients did give a review. In general, businesses have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Business

This stat is among numerous that illustrate the importance of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your customers happy is more important than ever.

57 percent of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for companies with an ideal five star rating.

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

83 Percent Of Consumers Don't Rely On Advertising

The standard channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to focus on consumers' recommendations online.

Source: Statuslabs

89% Of Consumers Review A Companies Reactions To Reviews

Not only do most consumers read the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics show that 63% of customer reviews stay without a response. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista