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83% Of Customers Do Not Rely On Advertising
The traditional channels to reach customers aren't as prominent as they used to be. Most users who no longer trust advertisements pick to take notice of consumers' suggestions online.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83% Of All Young Shoppers Were Invited To Give A Review Recently
Of those invited, 80% of customers did post a review. In general, companies have asked 66% of all consumers to post a review on their company.
Source: Brightlocal
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews go on without a response. That's too bad, because those businesses are losing consumers that way.
Source: Review Trackers
Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business
Considering that the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
82% Of Consumers Go To Review Websites Since They Want To Acquire A Service Or An Item And Wish To Get The Truth About The Businesses Products And Services.
Users come because they have currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
The Majority Of Best-selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
89% Of Consumers Prefer To Read Reviews Using Their Smart Devices
Be it via an app or a mobile browser, consumers prefer to read reviews on their mobile phones.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to select a medical professional or a lawyer.
Young people (age 18-35) are even more likely to employ a professional based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters